This category will contain google ads articles regarding the features, tips, tricks, updates, advancement & strategy that are a part of the while google ads ecosystem.
Google Responsive Search Ads: All You Need to Know Google Responsive Search ads (RSAs) are the latest and most advanced type of Google search ad. Developments in machine learning & artificial intelligence have led to a great degree of advancements in serving of digital search ads across platforms like Google search. These developments have helped […]
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Targeting Competitor Audiences on Google Ads in 3 Easy Ways Targeting competitor audiences has become an important part of a brands google ad strategy as a result of the amount of competition out there. How many times have you checked out a brand on Google or YouTube only to come across a competitor ad with
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Google Ads Optimized Targeting: Everything you need to know Google Ads optimized targeting (since 2021) and audience expansion (since 2019) are two features that changed the way audience targeting in Google Ads works to some extent. You might be wondering why we are writing about these features now when they have been there for quite
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